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Inspirational Quotes
Inspirational Quotes
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David Ogilvy Quotes
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If you always hire people who are bigger than you are, we ...
The trouble with many copywriters in general agencies are that they don't ...
As a private person, I have a passion for landscape, and I ...
If you ca' advertise yourself, what hope do you have of advertising ...
I had a friend who was the King's surgeon in England. One ...
You have only 30 seconds in a TV commercial. If you grab attention ...
Study the methods of your competitors and do the exact opposite.
Every advertisement is part of the long term investment in the personality ...
Never stop testing, and your advertising will never stop improving.
Many of the greatest creations of man have been inspired by the ...
Senior men have no monopoly on great ideas. Nor do creative people. ...
Viewers have a way of remembering the celebrity while forgetting the product. ...
Always hold your sales meetings in rooms too small for the audience, ...
Every advertisement should be thought of as a contribution to the complex ...
I once used the word OBSOLETE in a headline, only to discover ...
If you can't advertise yourself, what hope do you have of advertising ...
The only marketers who know what the hell they're doing are those ...
There is one catagory of advertising which is totally uncontrolled and flagrantly ...
If you ca' be brilliant, at least be memorable
The headline is the most important element in most advertisements. It is ...
I never tell one client that I cannot attend his sales convention ...
Good products can be sold by honest advertising. If you don't think ...
You will never win fame and fortune unless you invent big ideas.
Never use tricky or irrelevant headlines... People read too fast to figure ...
Set exorbitant standards, and give your people hell when they don't live ...
Don't count the people that you reach, reach the people who count
I never assign a product to a writer unless I know that ...
We like people who are honest. Honest in argument, honest with clients, ...
Many manufacturers secretly question whether advertising really sells their product, but are ...
The headline is the 'ticket on the meat.' Use it to ...
If you ever find a man who is better than you are ...
What really decides consumers to buy or not to buy is the ...
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