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When designers intentionally trick users into inviting friends or blasting a message ...
Many innovations fail because consumers irrationally overvalue the old while companies irrationally
Users who continually find value in a product are more likely to ...
For an infrequent action to become a habit, the user must perceive ...
If users are not doing what the designer intended (when users are ...
Like flossing, frequent engagement with a product, especially over a short period ...
Habit-forming products alleviate users' pain by relieving a pronounced itch.
Why not live now instead of someday?
Fogg states that all humans are motivated to seek pleasure and avoid ...
Brainstorm new interfaces that could introduce opportunities or threats to your business.
Reducing the thinking required to take the next action increases the likelihood ...
Habit-forming products often start as nice-to-haves, but once the habit is formed, ...
The aim is to influence customers to use your product on their ...
The ultimate goal of a habit-forming product is to solve the user's ...
Instead of relying on expensive marketing, habit-forming companies link their services to ...
User habits are a competitive advantage. Products that change customer routines are ...
As fleeting commitments, diets often fail. Thinking of dietary choices as part ...
Products with higher user engagement have the potential to grow faster than ...
To initiate (user) action, doing must be easier than thinking.
Companies leverage two basic pulleys of human behavior to increase the likelihood ...
Why lose memories? Make a backup of your digital photos.
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