"Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy." - Hartmut Esslinger

Hartmut Esslinger: Increasingly, corporations will look to advertising agencies...

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"Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy." - Hartmut Esslinger

Uploaded 7 years ago