"The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name." - John Caples

John Caples: The advertiser's logotype at the bottom of the ad can...

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"The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name." - John Caples

Uploaded 7 years ago